Brand & style guide
Ridge — one system, every page.
Ridgewell Commercial Capital Group presents to the market as Ridge. This page is the reference for anyone building, writing for, or designing the brand — so what people see is consistent enough to be remembered.
Legal entity: Ridgewell Commercial Capital Group LLC · Operating name: Ridgewell CRE
01 — Logo
The mark, the wordmark, the lock-up
Mark
Wordmark
RidgeLock-up on navy
Do
- Keep clear space around the mark equal to its own height.
- Use the navy mark on white, the white mark on navy or over video.
- Pair the mark with the wordmark at a 1:1 cap height.
- Minimum size: 24px tall for the mark, 96px wide for the wordmark.
Don't
- Recolor, outline, add shadows, or apply gradients to the mark.
- Stretch, rotate, crop, or rebuild the mountain shape.
- Place it on a busy image area without a navy scrim behind it.
- Write the brand as "RIDGE." in body copy — it is Ridge.
02 — Color
Deep Ridge Navy palette
Ridge Navy
#0F2233
Headlines, dark sections, primary ink
--brand-deep
Deep Teal
#12455C
Eyebrows, links, gradient midpoint
--brand
Ridge Teal
#3E9AAE
Accents, rules, hovers, focus rings
--brand-teal
Mist
#D6E4EA
Tinted bands, soft surfaces, borders
--brand-mist
Base White
#FFFFFF
Dominant surface — always the majority
--background
Ink
Body headings and emphasis
Ink Soft
Paragraphs and secondary copy
Surface
Cards and quiet blocks
Hairline
Dividers and card borders
Ratio rule: white carries roughly 70% of any page, navy 20%, teal and mist the remaining 10% as accents. Never pure black, never warm greys, never a second hue.
03 — Typography
Inter Tight for presence, Inter for clarity
Display XL · Inter Tight 500 · clamp 2.5–4.75rem · -3% tracking
We are the future.
Display LG · section headlines
Capital that moves at your speed.
Display MD · card and block titles
Capital. Opportunity. Higher ground.
Body · Inter 400 · 1.125rem · relaxed leading
We structure business-purpose and commercial real estate financing through a network of lenders, then hold the process to a standard borrowers rarely get: fast reads, honest answers, and terms that hold up.
Eyebrow · 11px · 600 · 18% tracking · teal rule
Business-purpose capital
04 — Components
Buttons, cards, rules
01
Card
01
Card on hover lifts 3px
01
Teal border on hover
Brand rule — a teal-to-transparent hairline used to open sections. Radii: 16px for cards, full pill for buttons. Borders are always the hairline token, 1px.
05 — Motion
Restrained, weighted, never bouncy
Reveal
Content enters once on scroll: 16px rise, fade to full, 900ms on a cubic-bezier(0.2, 0.7, 0.2, 1) curve. Stagger siblings by 100–120ms.
Hover
Lift 2–3px, warm the border to teal, deepen the shadow. 300–600ms. No scaling, no color inversions, no springs.
Ambient
Background motion — video, globe, drifting mesh — runs slow enough to feel like weather, never fast enough to compete with the words.
06 — Voice
How Ridge speaks
Direct. Short sentences that land.
Buzzwords, hype, exclamation marks.
Speak as a broker and intermediary.
Imply we lend our own capital.
Business-purpose and commercial only.
Consumer or residential mortgage language.
Show speed, precision and care.
Promise rates, approvals or timelines.
Every public claim must stay compliant: Ridge is an intermediary, not a direct lender, and nothing we publish is a commitment to lend.